This advertising mural can be found on the outskirts of Chillicothe, Ohio’s historic downtown district.

Elsie the Cow was the mascot for Borden Dairy Company since her creation in 1936 until the company went belly up in the nineties. You still see her used in advertising for some of the company’s successors including Eagle Family Foods and Borden Dairy.

I have no idea how long Elsie has been on this building but it looks like she’s had a touch up or two over the decades. The company once had a presence in Chillicothe. I know this because I’m the proud owner of some sundae glasses with Elsie’s likeness on them – they were a gift to a relative when she retired from the company some sixty or seventy years ago.

I try to drive by when I’m in town simply because that smiling face is so udderly beautiful. And holy cow, do we need a little beauty in our lives!!