You just never know what you’ll see when you venture outside and into public. I got a kick out of this company’s creative marketing as we traveled somewhere outside Lakewood, Colorado.
Sleeping with a drip?
Humor is a terrific sales technique and it worked on me. I would absolutely give them a chance if I lived closer and needed their services.
Aztec, New Mexico is a cute town with some interesting storefronts. There are some especially nice signs outside several shops. It may not be Heaven On Earth as the sign pictured above suggests but it did feel like a welcoming place.
I was especially charmed by this optometrist’s sign. Optik Icare Iwear is the kind of business name I would typically despise but it works well with this sign so I’ll forgive them. In case you are wondering I also hate it when businesses get cute by purposefully misspelling words like Kay’s Kountry Korner. My English major heart withers at the thought. But I digress…..
The star of the show is this old Aztec Theater sign. It opened in 1927 under the name Mayan Theater. By the forties it had been renamed Aztec. Now the theater operates as a concert hall under a different name. I imagine this place has been an important source of entertainment and community for this small town.
The marketing nerd in me absolutely adores interesting signs. Towns that have great signage tend to have more character and businesses that employ some fun and imagination in their signs get bonus points from me.
Do you notice signs? Do they matter to you or are they just clutter?
If it’s a contest, it looks like Count Chocula is winning. I spotted this display in the store last night and couldn’t resist snapping a photo. I got a sugar high just from standing there but it was a fun walk down memory lane to a time when I wanted cereal because of the characters on the box.
Ok. I still respond to great marketing and sort of wanted to buy one of these even though I don’t eat cereal. After all, the only thing scary about this trio is the nutritional content!
I have been busy running around and adventuring for the last few days but promise to get you some fresh stories about this weekend’s fun, more from the DC trip and the last two Chillicothe ghost walk stories. Stay tuned. It’s all coming soon.
Twelve days into my No Spend Challenge and it feels like everywhere I look someone is trying to sell me something.
Advertising is designed to make us feel insecure, to make us feel like what we have isn’t good enough. You’ll look better in these jeans. You’ll be happier if you drink this beverage. You’ll be wealthier if you invest with us. Your house will be prettier if you buy hundreds of dollars of crap at our store. Better yet, buy a whole new house and fill the entire thing with the widgets we sell!
Even the otherwise inspiring podcasters I enjoy are trying to sell their books and consultations.
Satisfaction is a threat to sales people everywhere.
I’ve all but stopped reading women’s magazines, hardly ever catch a tv commercial, am actively unsubscribing from marketing emails, and blissfully scroll past all the targeted ads meant to sell me what I don’t need.
The world claims that my most important value is as a consumer but I’m choosing to go a different route.
This annual No Spend Challenge is a meaningful reminder that my life is good already. I have a nice home, plenty of healthy food to eat and tons of ways to entertain myself that don’t include shopping or buying things.
And by saving my money now, I’ll have funds for adventures this summer! That is worth way more to me than anything the world is selling right now!